Build the Practice You Actually Want - One Smart, Strategic Step at a Time with The Practice Fox
Dr. Lisa Goodman’s subscription-based courses are inspired by the fox - clever, adaptable, and strategic, just like the chiropractor you are. Each course helps you navigate your early career with confidence, creativity, and resourcefulness, one smart step at a time.
Start with Fox Tracks: The Fearless Chiropractors Private Practice Roadmap - consisting of 18 modules featuring step-by-step projects for new and seasoned chiropractors who are ready to start (or restart) a practice with confidence and clarity.Â
Fox Tracks is Flexible! You may choose to complete one module per month for 18 months for a slow and steady application of proven entrepreneurial lessons OR if you are ready to go you can complete Fox Tracks:Â The Fearless Chiropractors Private Practice Roadmap in as little as 18 weeks.Â
You have the clinical skills - now get the step-by-step roadmap to creating a thriving business that is all YOU
Your vision, combined with The Practice Fox will lead to a practice you and your patients will LOVE
JOIN THE WAITLISTTHERE IS HOPE
You Can Create The Practice of Your Dreams with Fox Tracks
Over the course of 18 modules, you’ll get:
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🦊 Bite-sized video lessons that inspire and grow your confidence and ability
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 🦊 Weekly or monthly (depending on your speed!) projects that create real-time momentum and practice growth
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🦊 Worksheets, templates, and tools for quick implementation
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🦊 A synchronized PDF chapter from The Manual with each module
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🦊 Email access to yours truly—Dr. Lisa Goodman, your Practice Fox guide
Yes, It Really Is Possible!
All that matters is your vision, your motivation and your ability to complete each project in 2-3 hours that will result in instant growth
JOIN THE WAITLIST
When you complete Fox Tracks, you’ll walk away with:
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A profitable practice built around your vision and valuesÂ
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Systems that save time and increase revenue
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Clear brand positioning that builds trust and reputation
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Marketing strategies that draw in your ideal patients
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Confidence to make decisions and lead with purpose
INTRODUCING
Fox Tracks
Would you like to open your own practice in the next 1-12 months?
The best time to start a practice is now. You may never feel 100% prepared - emotionally, financially or tactically. That is exactly why I created Fox Tracks: The Fearless Chiropractors Private Practice Roadmap. The first program within The Practice Fox - this is for you if...
- You are in chiropractic school and graduating in the next year
- You are wrapping up your associateship in the next 6-12 months
- You are ready to open a practice right now
- You are already in practice and struggling with organization, growth or confidence
No matter where you are on your path, Fox Tracks gives you the clarity, tools, and support to take the leap - and build a practice you're proud of from day one.
*My practice, Washington Park Chiropractic was just a dream in 2006, but it all starts with a dream and a vision
What's Included In Fox Tracks...
Months 1-6:Â Building the Foundation
During the first 6 months of the Fox Tracks course you will build the foundation of your practice. Without a strong foundation, you cannot have meaningful growth
- Establish relationships with mentors
- Test your entrepreneurial grit and readiness
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Define and find your core patients
- Form your practice vision including ideal location
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Refine your business planÂ
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Shape your unique brand including name, fonts, colors and custom style guide
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Complete all of the must-dos of owing a business including becoming official, legal, HR, tech and IT
 You’ll finish this section with a solid and stable base from which to build your amazing chiropractic practice.
Months 7-12: Expanding your Reach
Now that your practice foundation is solid, we will make highly impactful decisions and connections to expand your practice within your community
- Profit Projections and setting your fees
- Shopping for your space (the best part!)
- Time management, goal setting and staying organized
- Everything you need to know about marketing (and not wasting a dime!)
- Running a fun and successful pop-up clinic outside of your practice
- Creating Community through smart networking - in your community and in health care
- Cultivating strong referrals in the medical community
- Designing the ultimate Patient Experience
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You’ll finish this section with incredible confidence and start to see your practice taking the shape you always envisioned.
Months 13-18:Â Leading with Impact
During the home stretch of Fox Tracks we will refine your finances and prepare your practice to hire and contribute even more to your community.
- Putting together common sense and easy to articulate treatment Plans
- Protecting your practice and yourself through important risk management strategies
- Paying yourself!
- Financial planning - insurance vs. cash practice
- Long term financial planning - Profit First
- Your First Hire and job descriptions
- Onboarding that works
- Bonus social media templates that make it easy and fun
You’ll finish Fox Tracks with an unparalleled, successful chiropractic brand.
NICE TO MEET YOU
I'm Dr. Lisa Goodman
I’m Dr. Lisa Goodman—chiropractor, author, and founder of The Practice Fox. I’ve spent the last two decades building Washington Park Chiropractic into one of Denver’s most trusted wellness centers, and now I help other chiropractors do the same.
Like a fox—my spirit animal—I lead with curiosity, adaptability, and strategy. Through The Practice Fox, I mentor new and growth-minded chiropractors with real-world tools, proven systems, and a clear path to building a practice you and your patients will love.
I am certified in pediatrics, prenatal and sports chiropractic with additional certifications in CrossFit and Golf (through the Titleist Performance Institute). As an active treating chiropractor and owner, I know what you face every day in practice. And I'm here to help!Â
"Dr. Lisa Goodman's 'Manual for the Chiropractic Entrepreneur' is like having a chat with your savvy colleague or friend who's been there and done that"
-Dr. Jacqueline Buettner
"Finally, business school for chiropractors!... save time and costly mistakes"
-Â Dr. Andrew Cohen
"The strength of this manual lies in its practicality. Dr. Goodman provides actionable advice and step-by-step guidance
- Dr. Steven Capobianco
Why the Fox 🦊?
I chose the fox to represent chiropractic entrepreneurs because it is the perfect symbol for what it takes to build a thriving, meaningful practice. Foxes are clever, adaptable, resourceful, and strategic. They observe before acting, adjust quickly to their environment, and always find a way forward. These are the exact traits I believe every chiropractic entrepreneur needs to succeed. Whether you're starting from scratch or reinventing your current practice, leading with curiosity, creativity, and resilience—the way a fox would—will take you further than hustle alone ever could.
GET STARTED TODAY!
Become a Founding Fox
I'M EXCITED TO WORK WITH YOU!
Your first assignment is ready to go as soon as you join Fox Tracks - then you are on your way to building the practice of your dreams, your way... with my help!