Introducing Fox Tracks:Â
The Fearless Chiropractor’s Private Practice RoadmapÂ
Inspired by the fox - clever, adaptable, and strategic - Fox Tracks helps you launch and grow your chiropractic private practice with confidence, creativity, and resourcefulness, one smart step at a time. Fox Tracks adapts to you - your location, your investment, your patient base, your experience - so no matter where you’re starting, you get a roadmap that fits.
The best time to become a chiropreneur is now. Inside Fox Tracks, you’ll work through 18 practical, step-by-step modules designed to help you build a practice that reflects your values, strengths, and vision
Fox Tracks is methodical by design. Modules are released every two weeks over nine months, giving you a steady, sustainable pace for applying proven entrepreneurial tactics without overwhelm.
Fox Tracks is for you if:
- You’re opening your first private practice and want a clear, confident roadmap.
- You’re rebooting, relocating, or relaunching your practice and want to do it strategically.
- You want structure, clarity, and step-by-step projects that move you forward.
- You’re overwhelmed by the business side of chiropractic and want guidance that actually works.
- You want to build a practice that reflects your values, your personality, and the life you want.
- You’re ready to stop guessing and start building intentionally.
- You want a practice that feels aligned - not like a game of “Guess What Insurance Will Approve Today.
Fox Tracks meets you where you are — whether you're building your first practice or refining an established one. Each module includes guidance for both new chiropractors and current practice owners.
Yes, It Really Is Possible! Just bring your vision, your why and set aside 2-3 hours per week and your practice will practically build itself.
Here’s What Awaits You Inside Fox Tracks
- 18 multi-part modules
- Two learning tracks: one for students/new docs launching a practice, and one for established chiropractors ready to reorganize, refine, or restart. Choose the track that fits your path — or move between them as your practice evolves.
- Video lessons that build your confidence and clinical voice
- Projects that create real-time momentum and practice growth
- Dozens of customizable worksheets, templates, and tools for implementation
- A synchronized PDF chapter from The Manual with each module
- Downloadable module summaries and checklists for quick reference
- Email access to yours truly — Dr. Lisa Goodman, your Fox Tracks guide
Would you like to open your own practice in the next 1–12 months?
The best time to start is always sooner than you think. You may never feel 100% prepared — emotionally, financially, or tactically. That’s exactly why I created Fox Tracks: The Fearless Chiropractor's Private Practice Roadmap.
This program is for you if:
-
You’re in chiropractic school and graduating within the next year
-
You’re wrapping up your associateship in the next 6–12 months
-
You’re ready to open your practice right now
-
You’re already in practice but struggling with organization, confidence, or growth
No matter where you’re starting, Fox Tracks gives you the clarity, tools, and support to take the leap — and build a practice you’re proud of from day one.
My practice, Washington Park Chiropractic, began as a dream in 2006. Fox Tracks helps you turn yours into reality.
What your 9-month journey inside Fox Tracks looks like
Your chiropractic practice is your baby — so it’s only fitting that Fox Tracks is a 9-month long journey. Growing a practice can involve the occasional bout of indigestion, moments of uncertainty, and heaps of unsolicited advice. But inside Fox Tracks, you experience meaningful growth, eager anticipation, real confidence, a reliable routine, and the kind of excitement that reminds you why you started in the first place.
Modules are released every 2 weeks starting on day one.
Modules 1-6: Building the Foundation
During the first six modules of Fox Tracks, you’ll build the solid foundation your practice needs for long-term growth. Without clarity and stability, nothing meaningful can be built.
You’ll work on
- Establishing relationships with mentors
- Testing your entrepreneurial grit and readiness
- Defining and finding your core patients
- Forming your practice vision, including ideal location
- Refining your business plan
- Shaping your unique brand (name, fonts, colors, custom style guide)
- Completing all the must-dos of opening a business — legal, HR, tech, and IT
You’ll finish this phase with a strong, stable base from which to build your amazing chiropractic practice.
Modules 7-12: Expanding your Reach
Now that your foundation is solid, in our next third of Fox Tracks, you’ll make strategic decisions to expand your presence and impact in your community.
You’ll work on
- Profit projections and setting your fees
- Selecting your physical space (the fun part!)
- Time management, goal setting, and staying organized
- Learning what actually works in marketing (and avoiding expensive mistakes)
- Running a fun and successful pop-up clinic outside your office
- Creating community through smart networking — locally and within health care
- Cultivating strong referrals in the medical community
- Designing the ultimate Patient Experience
You’ll finish this phase with expanded confidence and a clear vision of the practice you’re building.
Modules 13-18: Leading with Impact
During the final stretch of Fox Tracks, you’ll refine your financial systems, prepare to hire, and elevate your leadership inside your community.
You’ll work on
- Creating clear, common-sense treatment plans
- Protecting your practice through smart risk-management strategies
- Paying yourself sustainably
- Financial planning — insurance vs. cash practice
- Long-term financial planning (Profit First)
- Making your first hire and creating job descriptions
- Onboarding that sets your new team up for success
- Bonus: Social media templates that make posting easy and fun
You’ll finish Fox Tracks with a strong, profitable, and fully realized chiropractic brand.
Ready to build the practice you’ve been dreaming about?Â
NICE TO MEET YOU
I'm Dr. Lisa Goodman
I’m Dr. Lisa Goodman—chiropractor, author, and founder of The Practice Fox. I’ve spent the last two decades building Washington Park Chiropractic into one of Denver’s most trusted clinics, and now I help other chiropractors do the same.
Like a fox—my spirit animal—I lead with curiosity, adaptability, and strategy. Through The Practice Fox, I mentor new and growth-minded chiropractors with real-world tools, proven systems, and a clear path to building a practice you and your patients will love.
Based on my book, The Manual for the Chiropractic Entrepreneur, Fox Tracks is a project-based course that will build your business from branding & marketing to financial stability and growth.
I am certified in pediatrics, prenatal and sports chiropractic with additional certifications in CrossFit and Golf (through the Titleist Performance Institute). As an active treating chiropractor and owner, I know what you face every day in practice. And I'm here to help. And as the 2025 Women in Leadership Chiropractor of the Year, I am driven by seeing the growth and potential of our profession as successful business owners.
Let's Hear from our Fox Tracks Ambassadors
Jesse D. Greening, Future DC
Fox Tracks has been a game-changer for how I’m approaching the business side of practice. It gives you clear, actionable systems that make sense. I can’t recommend it enough for chiropractors who want to build something sustainable.
Kevin Rosario, Future DC
I’ve gained a better understanding of my mission and values for my future practice. Fox Tracks will help make sure you don’t miss any essential steps along the way to success.Â
 Alyssa Oyler, Future DC
Although I am a student who has yet to open my practice, Fox Tracks has been beautiful guide that has fueled me with passion, support, and certainty that I can and will successfully and confidently launch my dream!
Dr. Kelsi Belz DC
"The clarity and direction I gained from Fox Tracks has been priceless, and my practice feels more aligned and effective than ever."
Dr. Patricia Gomez DC
Fox Tracks has helped me reconnect with my purpose while giving me tools and support to grow as a practice owner.Â
Ready to build the practice you’ve been dreaming about?
Get Instant Access to Fox Tracks
$1,950
or 4 monthly payments of $495
Lifetime access • Start your first module today
30-Day Confidence Guarantee
If after the first 30 days you feel Fox Tracks isn’t the right path for you, email us for a full refund
Why the Fox 🦊?
I chose the fox to represent chiropractic entrepreneurs because it is the perfect symbol for what it takes to build a thriving, meaningful practice. Foxes are clever, adaptable, resourceful, and strategic. They observe before acting, adjust quickly to their environment, and always find a way forward. These are the exact traits I believe every chiropractic entrepreneur needs to succeed. Whether you're starting from scratch or reinventing your current practice, leading with curiosity, creativity, and resilience—the way a fox would—will take you further than hustle alone ever could.